Connecting with Companies

For me, connecting with companies is easiest when I see an authentic, real company. This can come in different forms, such as humor, stories, or mistakes.

Humor is an easy way to make a connection and show your audience that there is a person behind the big company. This can be shown by posting memes on social media, sharing funny videos with your audience, or simply allowing humor to be a part of your team. A light-hearted atmosphere is almost always appreciated.

By sharing stories with your audience, it can build trust and authenticity. Companies can share their history, spotlight employees, or share customer stories. This can help the connection grow because the audience can connect more personally.

If companies share their mistakes instead of hiding them, this can help the audience provide grace and offer sympathy. The Savior taught many things about repentance and becoming more like Him. We should not shy away from our mistakes but understand them and push ourselves to be better. By sharing mistakes with an audience, you can grow trust and reliability.